Indonesia

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Market Entry

Oct 12, 2026

Indonesia, Vietnam, and the race for Southeast Asia's next decade

Why regional giants, and a lot of mid-sized brands, are betting on two countries — and what that means for Thailand.

Frontier by Jetni L., +1

A weekly dispatch from Southeast Asia's fastest-moving markets — for founders, investors, and anyone who wants to understand the region before everyone else does.

Yo Jetniphat

Hi, I'm Jetni — a Thai who sees Southeast Asia becoming one of the world's most important economic arenas this decade, and believes the businesses that move first will benefit the most. Frontier by Jetni is where I share the knowledge and perspective to help SMEs and startups see SEA's opportunities more clearly so everyone who dares to step in can grow alongside the region.